Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
Answer: false
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MIS Chapter 10
- You are advising an accounting firm that wants to establish its first Web site. Approximately how much of the Web site budget should you assign to purchasing software?
- Which of the following is the least costly way to build a Web site?
- You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?
- You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution. Which of the following functionalities is least important for your business goals?
- Which of the following statements about m-commerce is not true?
- Goods that are involved in the actual production process are referred to as
- A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)
- A mapping of a person's significant online, personal relationships is called a social
- E-hubs are more ________ than private industrial networks.
- An extranet that links a large firm to its suppliers and other key business partners is called a(n)
- The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called
- EDI is
- Which of the following statements about B2B commerce is not true?
- Which of the following was the leading online advertising format in 2012?
- Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as
- Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of
- ______ describes the concept that a large group of people is better at making correct decisions than a single person.
- Which of the following best illustrates the transaction fee revenue model?
- Which of the following best illustrates the affiliate revenue model?
- In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
- Which of the following best illustrates the sales revenue model?
- Which of the following best describes why small world theory is important to e-commerce?
- Market creators
- Transaction brokers
- Which of the following Internet business models does Amazon.com use?
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.