A) 10 percent
B) 25 percent
C) 50 percent
D) none, as no software will need to be purchased
Answer: A
A) Outsource the Web site development to overseas vendors.
B) Use a hosted solution and pre-built templates.
C) Build your site yourself from scratch using existing software.
D) Use a site-building package.
Answer: B
A) number of unique visitors
B) pages visited
C) products purchased
D) secure credit card clearing
Answer: D
A) site tracking system
B) inventory management
C) digital catalog
D) customer database
Answer: B
A) In 2012, m-commerce represented less than 10 percent of all e-commerce.
B) M-commerce is the fastest growing form of e-commerce.
C) M-commerce annual revenues are approximately $30 billion.
D) In 2012, the top-grossing category of m-commerce was e-book sales.
Answer: D
A) raw materials.
B) direct goods.
C) purchasing goods.
D) indirect goods.
Answer: B
A) exchange.
B) vertical market.
C) private exchange.
D) e-hub.
Answer: A
A) Web.
B) graph.
C) community.
D) map.
Answer: B
A) transaction-oriented
B) collaborative
C) independent
D) supply-chain oriented
Answer: A
A) e-hub.
B) marketspace.
C) exchange.
D) private industrial network
Answer: D
A) e-procurement.
B) SCM.
C) procurement.
D) sourcing.
Answer: C
A) the use of Internet technologies for electronic data transactions.
B) the exchange between two organizations of standard transactions through a network.
C) electronic data invoicing.
D) electronic delivery infrastructure.
Answer: B
A) Eighty percent of online B2B e-commerce is still based on EDI.
B) B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
C) B2B e-commerce only includes commercial transactions between firms.
D) B2B e-commerce revenues in 2012 were over $4 trillion.
Answer: B
A) display ads
B) e-mail
C) classifieds
D) search engine
Answer: D
A) clickstream advertising.
B) behavioral targeting.
C) online profiling.
D) long tail marketing.
Answer: B
A) prediction markets.
B) behavioral targeting.
C) long-tail marketing.
D) crowdsourcing.
Answer: D
A) The wisdom of crowds
B) Outsourcing
C) Crowdsourcing
D) Social graphing
Answer: A
A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
Answer: A
A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
Answer: B
A) subscription
B) free/freemium
C) transaction fee
D) sales
Answer: A
A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.
Answer: D
A) The products bought online by one individual will influence purchases by others.
B) The greater the number of people using your product, the more valuable it becomes.
C) You do not need to attract a large consumer base to become profitable.
D) Global products create a global community.
Answer: A
A) save users money and time by processing online sales transactions.
B) provide a digital environment where buyers and sellers can establish prices for products.
C) create revenue by providing digital content over the Web.
D) sell physical products directly to consumers or individual businesses.
Answer: B
A) generate revenue from advertising or from directing buyers to sellers.
B) save users money and time by processing online sales transactions.
C) provide a digital environment where buyers and sellers can establish prices for products.
D) sell physical products directly to consumers or individual businesses.
Answer: B
A) content provider
B) portal
C) market creator
D) e-tailer
Answer: D
A) Amazon.com
B) eBay.com
C) CNN.com
D) Motocross.com
Answer: C
A) disintermediation.
B) C2C e-commerce.
C) M-commerce.
D) B2C e-commerce.
Answer: B
A) B2B e-commerce.
B) C2C e-commerce.
C) M-commerce.
D) B2C e-commerce.
Answer: D
A) C2C e-commerce.
B) B2B e-commerce.
C) B2C e-commerce.
D) M-commerce.
Answer: A
A) lower distributed delivery costs.
B) higher marginal costs per unit.
C) equivalent copying costs.
D) similar inventory costs.
Answer: A
A) greater pricing flexibility.
B) lower marketing costs.
C) higher production costs.
D) higher inventory costs.
Answer: A
A) lower search costs.
B) stronger network effects.
C) higher delayed gratification effects.
D) higher transaction costs.
Answer: D
A) produced digitally.
B) sold over digital networks.
C) delivered digitally.
D) used with digital equipment
Answer: C
A) disintermediation.
B) BPR.
C) market segmentation.
D) network effects.
Answer: A
A) menu
B) flexible
C) dynamic
D) asymmetric
Answer: C
A) transparency
B) asymmetry
C) complexity
D) discrimination
Answer: B
A) cost customization.
B) cost optimization.
C) price gouging.
D) price discrimination.
Answer: D
A) richness—complexity and content—of a message.
B) total amount and quantity of information delivered to consumers by merchants.
C) total amount and quantity of information available to all market participants.
D) amount of information available to reduce price transparency.
Answer: C
A) price discrimination.
B) search costs.
C) menu costs.
D) shopping costs.
Answer: B
A) information density
B) richness
C) customization
D) interactivity
Answer: A
A) ubiquity
B) personalization/customization
C) richness
D) interactivity
Answer: C
A) ubiquity
B) personalization/customization
C) richness
D) interactivity
Answer: D
A) ubiquity
B) global reach
C) universal standards
D) social technology
Answer: C
A) information density
B) transparency
C) richness
D) social technology
Answer: B
A) Mobile e-commerce takes off.
B) Social networking sites become a new platform for e-commerce.
C) The music recording industry is disrupted as music creation and distribution become decentralized.
D) Online entertainment business models surge.
Answer: C
A) the same set of standards being used across the globe.
B) the spread of plentiful, cheap information.
C) the enabling of commerce worldwide.
D) the availability of the Internet everywhere and anytime.
Answer: D
A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low.
Answer: B
A) Kickstarter.com
B) Foursquare
C) Shopkick
D) Facebook
Answer: B
A) sales of financial services
B) retail sales at the top mobile companies
C) sales of digital content
D) sales of apps
Answer: A
A) online advertising sales
B) Internet portals
C) online book sales
D) Internet service providers
Answer: A
Answer: false
Answer: true
Answer: true
Answer: false
Answer: true
Answer: false
Answer: false
Answer: true
Answer: false
Answer: false
Answer: False
Answer: false
Answer: true
Answer: True
Answer: False
Answer: True
Answer: FALSE
Answer: True
Answer: False
Answer: False
A) ISPs.
B) MISs.
C) MSSPs.
D) CAs.
Answer: C
A) high availability computing.
B) recovery oriented computing.
C) fault tolerant computing.
D) disaster recovery planning.
Answer: B
A) high availability computing
B) deep-packet inspection
C) application proxy filtering
D) stateful inspection
Answer: B
A) high-capacity storage.
B) a multi-tier server network.
C) fault-tolerant computer systems.
D) dedicated phone lines.
Answer: C
A) computer system is malfunctioning.
B) computer system is not operational.
C) company or organization is not operational.
D) computer is not online
Answer: B
A) uses third-party CAs to validate a user's identity.
B) uses digital signatures to validate a user's identity.
C) uses tokens to validate a user's identity.
D) is used primarily by individuals for personal correspondence.
Answer: A
A) SSL
B) symmetric key encryption
C) public key encryption
D) private key encryption
Answer: B
A) only those viruses active on the Internet and through e-mail.
B) any virus.
C) any virus except those in wireless communications applications.
D) only those viruses already known when the software is written.
Answer: D
A) TCP/IP and SSL.
B) S-HTTP and CA.
C) HTTP and TCP/IP.
D) SSL, TLS, and S-HTTP.
Answer: D
A) forgetting passwords
B) lack of knowledge
C) entering faulty data
D) introducing software errors
Answer: B
A) stateful inspection
B) intrusion detection system
C) application proxy filtering
D) packet filtering
Answer: A
A) prevent unauthorized communication both into and out of the network.
B) monitor network hot spots for signs of intruders.
C) prevent known spyware and malware from entering the system.
D) all of the above.
Answer: A
A) retinal image
B) voice
C) hair color
D) face
Answer: C
A) device the size of a credit card that contains access permission data.
B) type of smart card.
C) gadget that displays passcodes.
D) electronic marker attached to a digital authorization file.
Answer: C
A) are one of the most effective security tools.
B) may hinder employee productivity.
C) are costly to implement.
D) are often disregarded by employees.
Answer: B
A) application proxy filtering
B) static packet filtering
C) NAT
D) secure socket filtering
Answer: D
A) identity management
B) AUP
C) authentication
D) firewall
Answer: A
A) security policy.
B) AUP.
C) risk assessment.
D) business impact analysis.
Answer: C
A) Software
B) Administrative
C) Data security
D) Implementation
Answer: C
A) can be classified as input controls, processing controls, and output controls.
B) govern the design, security, and use of computer programs and the security of data files in general throughout the organization.
C) apply to all computerized applications and consist of a combination of hardware, software, and manual procedures that create an overall control environment.
D) include software controls, computer operations controls, and implementation controls.
Answer: A
A) defragmented
B) ambient
C) forensic
D) fragmented
Answer: B
A) voice-mail.
B) spreadsheets.
C) instant messages.
D) e-mail.
Answer: D
A) requires financial institutions to ensure the security of customer data.
B) specifies best practices in information systems security and control.
C) imposes responsibility on companies and management to safeguard the accuracy of financial information.
D) outlines medical security and privacy rules.
Answer: C
A) requires financial institutions to ensure the security of customer data.
B) specifies best practices in information systems security and control.
C) imposes responsibility on companies and management to safeguard the accuracy of financial information.
D) outlines medical security and privacy rules.
Answer: A
A) requires financial institutions to ensure the security of customer data.
B) specifies best practices in information systems security and control.
C) imposes responsibility on companies and management to safeguard the accuracy of financial information.
D) outlines medical security and privacy rules.
Answer: D
A) issue bug fixes
B) issue patches
C) re-release software
D) issue updated versions
Answer: B
A) sniffing.
B) social engineering.
C) phishing.
D) pharming.
Answer: B
A) wireless network
B) employees
C) authentication procedures
D) lack of data encryption
Answer: B
A) redirecting users to a fraudulent Web site even when the user has typed in the correct address in the Web browser.
B) pretending to be a legitimate business's representative in order to garner information about a security system.
C) setting up fake Web sites to ask users for confidential information.
D) using e-mails for threats or harassment.
Answer: A
A) Trojan horses that appears to the user to be a legitimate commercial software application.
B) e-mail messages that mimic the e-mail messages of a legitimate business.
C) fraudulent Web sites that mimic a legitimate business's Web site.
D) bogus wireless network access points that look legitimate to users.
Answer: D
A) setting up bogus Wi-Fi hot spots.
B) setting up a fake medical Web site that asks users for confidential information.
C) pretending to be a utility company's employee in order to garner information from that company about their security system.
D) sending bulk e-mail that asks for financial aid under a false pretext.
Answer: B
A) 400 thousand
B) 4 million
C) 40 million
D) 400 million
Answer: A
A) theft of trade secrets
B) intentionally attempting to intercept electronic communication
C) unauthorized copying of software
D) breaching the confidentiality of protected computerized data
Answer: D
A) knowingly accessing a protected computer to commit fraud
B) accessing a computer system without authority
C) illegally accessing stored electronic communication
D) threatening to cause damage to a protected computer
Answer: C
A) DDoS
B) DoS
C) SQL injection
D) phishing
Answer: A
A) infecting Web search bots with malware.
B) using Web search bots to infect other computers.
C) causing other people's computers to become "zombie" PCs following a master computer.
D) infecting corporate servers with "zombie" Trojan horses that allow undetected access through a back door.
Answer: C
A) worm.
B) Trojan horse.
C) virus.
D) spyware.
Answer: D
A) snooping.
B) spoofing.
C) sniffing.
D) war driving.
Answer: B
A) Trojan horse
B) virus
C) worm
D) spyware
Answer: A
A) phishing.
B) pharming.
C) spoofing.
D) click fraud.
Answer: D
A) worm.
B) Trojan horse.
C) bug.
D) pest.
Answer: A
A) The use of P2P networks can expose a corporate computer to outsiders.
B) A corporate network without access to the Internet is more secure than one provides access.
C) VoIP is more secure than the switched voice network.
D) Instant messaging can provide hackers access to an otherwise secure network.
Answer: C
A) it was designed to be easily accessible.
B) Internet data is not run over secure lines.
C) Internet standards are universal.
D) it changes so rapidly.
Answer: A
A) a Trojan horse.
B) an SQL injection attack.
C) key logging.
D) a DDoS attack.
Answer: B
A) client computer
B) communications lines
C) corporate servers
D) internal corporate back-end system
Answer: B
A) systems analysis.
B) walkthroughs.
C) software testing.
D) internal corporate back-end system.
Answer: A
A) are usually bound up in legacy systems that are difficult to access and difficult to correct in case of error.
B) are not secure because the technology to secure them did not exist at the time the files were created.
C) have the potential to be accessed by large numbers of people and by groups outside of the organization.
D) are frequently available on the Internet.
Answer: C
A) broadcasted SSIDs
B) scannability of radio frequency bands
C) SQL injection attacks
D) geographic range of wireless signals
Answer: C
A) "Legacy systems"
B) "SSID standards"
C) "Vulnerabilities"
D) "Controls"
Answer: D
A) "Security"
B) "Controls"
C) "Benchmarking"
D) "Algorithms"
Answer: A
Answer: TRUE
Answer: FALSE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: FALSE
Answer: TRUE
Answer: FALSE
Answer: TRUE
Answer: FALSE
Answer: FALSE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: TRUE
Answer: FALSE
A) U.S. software companies and European software companies
B) hardware companies and software companies
C) those who have Internet access and those who do not
D) employees of a software company and the managers of the company
Answer: c
A) locking in customers
B) reducing costs
C) locking in suppliers
D) differentiating the products
Answer: b
A) differentiating the industry
B) establishing standards
C) establishing alliances
D) enhancing the products
Answer: c
A) making it easy for the customers to switch products
B) reducing investments in their supply chain
C) making it easy to work with the organization
D) reducing the bargaining power of consumers
Answer: c
A) switching costs strategy
B) low cost operation strategy
C) differentiation strategy
D) consumerist strategy
Answer: a
A) differentiating the product
B) enhancing the product
C) locking in customers
D) standardizing the product
Answer: c
A) entry barriers
B) switching costs
C) product standards
D) value differentiation
Answer: b
A) created entry barriers
B) introduced product differentiation
C) locked in its suppliers
D) reduced the cost of operations
Answer: a
A) establishing alliances
B) creating new products
C) enhancing products
D) differentiating services
Answer: a
A) creation of a new service
B) product differentiation
C) locking in of customers
D) locking in of suppliers
Answer: c
A) creation of entry barriers
B) product differentiation
C) reduction of cost
D) locking in of suppliers
Answer: b
A) creating new products
B) enhancing products
C) locking in suppliers
D) differentiating products
Answer: c
A) locking in customers
B) differentiating service offerings
C) locking in suppliers
D) establishing alliances
Answer: b
A) providing an enhanced product
B) locking in its suppliers
C) locking in its customers
D) offering low-cost operations and services
Answer: a
A) primary business processes
B) core activities
C) strategic activities
D) supporting business processes
Answer: d
A) Most process designs require people to work in new ways.
B) Business process designs do not involve change in procedures.
C) Business process designs should be accompanied by a change in management.
D) Process designs attract very little employee resistance
Answer: a
A) outbound logistics
B) marketing
C) operations
D) inbound logistics
Answer: d
A) inbound operations
B) operations
C) sales
D) inbound logistics
Answer: c
A) repository
B) software
C) linkage
D) value chain
Answer: a
A) value chain
B) cache
C) linkage
D) repository
Answer: d
A) cost of the activities
B) cost of the outputs
C) value of the outputs
D) value of the product/service
Answer: a
A) business process
B) competitive strategy
C) linkage
D) information system
Answer: a
A) Internal supply chain design
B) Product differentiation model
C) Market differentiation model
D) Business process design
Answer: d
A) Technology should be used to supplement the existing value chain.
B) Business processes should not focus on the core competencies of organizations.
C) Organizations should create new business processes rather than improving existing systems.
D) Technology should be used to modify and improve standard business processes.
Answer: c
A) support activities
B) models
C) linkages
D) cross-functionalities
Answer: c
A) operations
B) customer service
C) contract negotiation
D) marketing
Answer: c
A) receiving inputs to operationalize the production
B) distributing the products to retailers or buyers directly
C) assisting customers in using the product or service
D) setting up contractual arrangements for procurement
Answer: d
A) actual value
B) total margin
C) gross revenue
D) gross turnover
Answer: b
A) inbound logistics
B) marketing
C) customer service
D) outbound logistics
Answer: d
A) inbound logistics
B) operations
C) customer service
D) marketing
Answer: a
A) receiving and disseminating inputs to the product
B) negotiating prices with vendors
C) finding suitable vendors to supply raw materials
D) setting up contractual arrangements with various suppliers
Answer: a
A) inbound logistics
B) customer service
C) operations
D) outbound logistics
Answer: b
A) inbound logistics
B) operations
C) sales and marketing
D) outbound logistics
Answer: c
A) inbound logistics
B) operations
C) customer service
D) outbound logistics
Answer: d
A) operations
B) inbound logistics
C) marketing
D) maintenance
Answer: a
A) outbound logistics
B) inbound logistics
C) operations
D) internal marketing
Answer: b
A) inbound logistics
B) procurement
C) operations
D) outbound logistics
Answer: a
A) amount of money that a customer is willing to pay for an offering
B) extent of after-sale service provided to customers
C) perceived satisfaction of the customers and sellers after a transaction
D) actual money exchanged in return of a product/service
Answer: a
A) margin
B) turnover
C) revenue
D) value-addition
Answer: a
A) within an industry segment
B) within the product range offered by a company
C) within an industry
D) within the supply chain of a company
Answer: a
A) a better product is provided within an industry segment
B) there is limited competition in an industry
C) the customers are highly price sensitive
D) product quality improves across an entire industry
Answer: a
A) focused cost-leadership
B) industry-wide differentiation
C) industry-wide cost leadership
D) focused differentiation
Answer: b
A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus
Answer: b
A) faces very low threat of substitute products
B) has high bargaining power over its suppliers
C) faces very low threat of new entrants to market
D) has very high bargaining power over its customers
Answer: b
A) low threat of substitutions
B) high bargaining power of suppliers
C) high levels of rivalry
D) low bargaining power of customers
Answer: c
A) public transportation
B) industrial products
C) patented drugs
D) luxury goods
Answer: b
A) bargaining power
B) threat of substitutes
C) risk of rivalry
D) threat of new entrants
Answer: a
A) low threat of substitutions
B) high bargaining power of customers
C) high threat of new entrants
D) low bargaining power of suppliers
Answer: a
A) military services
B) used car dealers
C) book sellers
D) packaged food manufacturers
Answer: a
A) a single vendor providing raw materials to many department stores
B) a fashion outlet catering to a niche market
C) a bank liquidating during a fire sale
D) a large retailer buying goods from many small suppliers
Answer: a
A) Microsoft Windows OS
B) Boeing jets
C) Southwest Airlines' services
D) Google Adwords
Answer: c
A) a used car dealership in New York
B) a convenience store that sells retail products
C) a firm that sells the only drug for a disease
D) corner latte shops in Atlanta
Answer: c
A) industry structure
B) market share
C) internal competition
D) lifecycles of products
Answer: a
A) the competitive strategy
B) the brand value of its brands
C) the size of the company
D) the technology used by competitors
Answer: a
