Based on the examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to develop a loyal customer base, what would be the best use of information technology from the list below?
A) Use IT to increase supplier loyalty.
B) Use IT to increase operational efficiency.
C) Use IT to create new products and business models.
D) Use IT to help survive government reporting requirements.
E) Use IT to achieve customer intimacy.
Answer: E
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.